Sociogram Ads
Welcome to the official documentation for Sociogram Ads, a self-serve advertising platform built from the ground up for the Web3 ecosystem. Our mission is to create a transparent, efficient, and privacy-preserving advertising network that connects innovative Web3 projects with a genuine crypto-native audience. Explore the two primary paths for using Sociogram Ads below.
For Advertisers
Sociogram Ads empowers you to reach a genuine crypto-native audience through our transparent, self-serve advertising platform. Create targeted campaigns that leverage both offchain and onchain data to connect with users who are most likely to engage with your Web3 project.
Our platform operates on a First-Price Auction with Weighted Relevance model, ensuring your ads are shown to the most relevant users at the best price:
- Advanced Targeting: Target users based on offchain data (device type, OS, country) and onchain data (wallet addresses and verifiable onchain behavior).
- Real-Time Bidding: Your campaigns participate in instant, real-time auctions when users visit publisher sites, with the most relevant ad at the best price winning the impression.
- Viewable Impressions: We follow IAB standards, ensuring impressions are only counted when ads are actually visible on the user's screen.
What You Can Do:
- Drive high-quality traffic to your Web3 project or dApp.
- Target crypto-native users based on their onchain behavior and wallet activity.
- Create and manage campaigns with transparent pricing and real-time performance metrics.
- Reach engaged audiences across a network of Web3-focused publisher sites.
Ready to get started with advertising?
For Publishers
Monetize your website by integrating Sociogram Ads and earn revenue from the Web3 advertising ecosystem. Our simple JavaScript snippet creates ad slots on your site without impacting performance, while our 50/50 revenue share model ensures you're fairly compensated for every viewable impression.
The integration process is straightforward: add our script to your HTML, and our system handles the rest:
- Simple Integration: Add a lightweight JavaScript snippet to your website's HTML to create designated ad slots (Ad Units) without slowing down your site.
- Automatic Ad Serving: Our script automatically collects anonymous user data (offchain and onchain) and sends requests to our Ad Server, which conducts real-time auctions to serve the most relevant ads.
- Fair Revenue Share: Earn 50% of the revenue from every successful, viewable impression served on your site.
What You Can Do:
- Monetize your Web3-focused website or blog with relevant crypto-native advertisements.
- Earn passive income through our transparent 50/50 revenue share model.
- Integrate ads seamlessly without impacting site performance or user experience.
- Access real-time analytics and performance metrics for your ad units.
Ready to start monetizing your site? Explore the Publisher Guide →