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The Publisher Dashboard ​

The Publisher Dashboard is your command center for managing all your Ad Units and tracking your earnings.

Key Components ​

  • Ad Units Table: This table provides an at-a-glance overview of all your ad units and their performance. Key metrics include:

    • Impressions: The total number of times an ad was visibly served in this unit.
    • Clicks: The total number of clicks the ads received.
    • CTR (Click-Through Rate): The percentage of impressions that resulted in a click.
    • eCPM (Effective Cost Per Mille): Your effective earnings for every 1,000 impressions. This is a key metric for measuring the profitability of your ad space.
    • Total Earned / Withdrawable: The total revenue generated by the unit versus the current amount available for payout.
    • Status: The current status of your ad unit (e.g., Active, In-Review).

  • Control Panel:

    • Create Ad Unit: Starts the 2-step setup process for a new ad unit.
    • Search: Quickly find an existing ad unit by its name.