The Advertiser Dashboard

The dashboard provides a real-time overview of all your advertising campaigns and their performance.

Key Components

• Campaign Table: This is the central element, displaying a list of all your campaigns. It includes the following key metrics:

  • Impressions: The total number of times your ad was visibly served.
  • Clicks: The total number of clicks your ad received.
  • CTR (Click-Through Rate): The percentage of impressions that resulted in a click. A high CTR indicates a highly relevant ad.
  • Avg. Paid CPM: The average amount you paid for every 1,000 impressions.
  • CPC (Cost Per Click): The average cost for each click.
  • Spent / Budget: The total amount spent versus the total budget funded for the campaign.
  • Status: The current status of your campaign (e.g., Active, In-Review, Stopped).

• Control Panel:

  • Create Campaign: Starts the campaign creation wizard.
  • Search: Instantly find a campaign by its name.
  • Filters: Narrow down your campaign list by Status, Impressions, Clicks, and Spent.

• Actions Menu: Located on the right side of each campaign row, this menu allows you to perform key actions based on the campaign's status, such as Edit, Stop/Launch, Restart, Duplicate, or Delete.