Sociogram Ads Policy
Version: 1.0
Last updated: October 27, 2025
1. Introduction
This Sociogram Ads Policy ("Ads Policy") constitutes a legally binding framework agreement between you ("you," "your," "User," "Advertiser," or "Publisher") and Sociogram ("Sociogram," "we," "our," or "us"). This Ads Policy governs your access to and use of the Sociogram Ads platform and its associated services (collectively, the "Services").
Important: This Ads Policy is supplementary to the main Sociogram Terms of Use ("Main Terms"). In the event of any conflict between this Ads Policy and the Main Terms regarding the Services, this Ads Policy shall prevail.
By accessing or using the Services, or by executing an Order that references this Ads Policy, you acknowledge that you have read, understood, and agree to be bound by this Ads Policy and our Privacy Policy. If you do not agree, you must not access or use the Services.
2. Definitions
Capitalized terms not defined herein shall have the meaning given to them in the Main Terms.
"Ad Unit" means the specific placement on a Publisher's Website, configured within the Platform, where advertisements are displayed.
"Advertiser" means a User who utilizes the Services to create, manage, and run advertising Campaigns by placing Orders.
"Advertiser Balance" means the internal wallet within the Platform, funded by the User, used exclusively to pay for Campaigns.
"Ads Policy" means this Sociogram Ads Policy, as may be amended from time to time.
"Agreement" means this Ads Policy together with any applicable Order.
"Campaign" means an advertising initiative created by an Advertiser through an Order on the Platform, including its associated creatives, targeting parameters, budget, and schedule.
"Campaign Creative" means any text, graphics, images, video, URLs, and other materials provided by an Advertiser for use in a Campaign.
"Confidential Information" means any non-public information disclosed by one Party to the other that is designated as confidential or that reasonably should be understood to be confidential.
"CPM" (Cost Per Mille) means the cost an Advertiser pays for one thousand views or impressions of a Campaign Creative.
"Data Processing Addendum" or "DPA" means the agreement governing the processing of Personal Data, which is incorporated by reference into this Ads Policy and is available here.
"Intellectual Property Rights" means all patents, copyrights, trademarks, trade secrets, database rights, and other intellectual property rights recognized in any jurisdiction worldwide.
"Net Revenue" means the actual revenue received by Sociogram from an Advertiser for valid impressions, after deducting any taxes, refunds, chargebacks, and transaction processing fees.
"Onchain Data" means data collected from a User's connected Wallet, including but not limited to transaction history, token holdings, protocol interactions, and smart contract activity, used for targeting purposes.
"Offchain Data" means anonymized data collected from a User's device and browser, such as geolocation, device type, operating system, and browser language.
"Order" means the specific set of parameters submitted by an Advertiser through the Platform interface to create a Campaign. Each submission of a Campaign for activation constitutes a new and binding Order.
"Personal Data" has the meaning ascribed to it in applicable data protection laws, including the GDPR and CCPA.
"Platform" refers to the Sociogram Ads self-serve advertising platform.
"Prohibited Content" means any content or activity that violates the rules set forth in Appendix A (Advertising Content Policy).
"Publisher" means a User who utilizes the Services to monetize their Website by displaying advertisements through Ad Units.
"Publisher Balance" means the internal wallet within the Platform where a Publisher's earned share of the funds paid by Advertisers for valid impressions is accumulated.
"Website" means a website or web application owned or legally operated by a Publisher that has been verified and approved by Sociogram for participation in the Services.
3. The Agreement and Service Access
3.1. Framework Agreement:
This Ads Policy serves as a master framework agreement. Each time an Advertiser creates and submits a Campaign for activation through the Platform, they are creating a binding Order. This Ads Policy and the applicable Order together form the complete Agreement between Sociogram and the Advertiser for that specific Campaign.
3.2. Eligibility Requirements:
To use the Services, you must have an active Sociogram account and accept this Ads Policy. By accessing the Services, you represent that you are at least 18 years of age and have the legal authority to enter into this Agreement.
3.3. Service Modifications:
We reserve the right to modify, suspend, or discontinue the Services (or any part thereof) at any time, with or without notice.
4. Advertiser Terms
4.1. Advertiser Responsibilities:
Advertisers are solely responsible for all aspects of their Campaigns, including the creation of Campaign Creatives, setting of targeting parameters, management of budgets, and compliance with this Agreement.
4.2. Advertiser Representations and Warranties:
You represent and warrant that:
(a) You own or have all necessary licenses, rights, and permissions to use and authorize Sociogram to use your Campaign Creatives and any content on the landing pages they link to.
(b) Your Campaigns, Campaign Creatives, and landing pages do not and will not contain any Prohibited Content as defined in Appendix A.
(c) You will not use the Services to engage in deceptive practices, including ads with misleading claims, auto-downloads, or unexpected user experiences.
(d) All information you provide to Sociogram is complete, accurate, and current.
4.3. Campaign Moderation:
All new Campaigns and any material modifications to existing Campaign Creatives are subject to our review and approval ("Moderation"). We reserve the right to reject, pause, or remove any Campaign at our sole discretion for any reason, including violation of our Advertising Content Policy (Appendix A).
4.4. Auction Mechanism:
Advertisements are served via a first-price CPM auction. The winning Campaign is determined by the highest CPM bid among all eligible Campaigns matching the user's targeting profile. Sociogram may apply weighting factors based on ad relevance to resolve tie-bids.
5. Publisher Terms
5.1. Website Verification and Integration:
Publishers must submit their Website for verification and approval. Once approved, Publishers must integrate the provided script into their Website in accordance with our documentation. Any material change to a Website's content or a change in its domain URL will require re-verification.
5.2. Publisher Representations and Warranties:
You represent and warrant that:
(a) You own and/or have the full legal right to operate the Website and to display advertisements on it.
(b) You will not engage in any fraudulent or invalid activity, including but not limited to: (i) generating artificial impressions or clicks through bots, scripts, or any other automated means; (ii) encouraging, incentivizing, or misleading users to click on ads; (iii) placing Ad Units on unapproved websites, in emails, pop-ups, or in a manner that obstructs user experience.
(c) Your Website does not contain or promote any Prohibited Content as defined in Appendix A.
(d) You will adhere to our placement guidelines regarding the number and position of Ad Units.
5.3. In-House Advertisements:
If no eligible Campaign wins the auction for a given ad impression, Sociogram reserves the right to display its own promotional materials or public service announcements ("In-House Ad"). Publishers may be compensated for In-House Ad impressions at a fixed, minimal CPM rate as defined on the Platform.
6. Fees, Payment, and Monetization
6.1. Advertiser Fees:
(a) Advertisers must prepay for Campaigns by transferring funds to their Advertiser Balance. These funds are then allocated to specific Campaign budgets.
(b) All payments are final and non-refundable, except as required by law or at our sole discretion. Unspent funds from a cancelled Campaign budget may be returned to the Advertiser Balance.
(c) If an Advertiser Balance remains inactive (i.e., no campaign spending) for a continuous period of twelve (12) months, Sociogram reserves the right to close the account and any remaining funds in the Advertiser Balance will be forfeited.
(d) You are solely responsible for any and all taxes arising from your use of the Services.
6.2. Publisher Earnings:
(a) For each valid ad impression served on their Website, Publishers shall earn fifty percent (50%) of the amount actually paid by the Advertiser for that specific impression.
(b) Earnings are first accumulated in individual Ad Unit balances. Publishers may then claim these earnings to their central Publisher Balance, from which funds can be withdrawn to the User's Main Balance for subsequent onchain transfer. Each step in this payment flow is subject to minimum thresholds, verification, and processing times as specified on the Platform.
(c) We reserve the right to withhold, adjust, or reclaim payments to Publishers in cases of suspected fraud, breach of this Ads Policy, traffic quality issues, or Advertiser chargebacks.
7. Data, Privacy, and Data Processing
7.1. Data Processing Addendum:
You acknowledge and agree that to the extent any data processed in connection with the Services constitutes Personal Data, your use of the Services is subject to our Data Processing Addendum (DPA), which is incorporated by reference into this Ads Policy. You hereby agree to the terms of the DPA on behalf of yourself and any entity you represent.
7.2. Data Controller Relationships:
For the purposes of data protection laws, Sociogram is a Controller of Personal Data related to the operation and improvement of its Platform (Service Data). The Advertiser and Publisher are each independent Controllers of the Personal Data they process in connection with their use of the Services.
7.3. Service Data Ownership:
Sociogram owns all data generated by the Platform, including performance metrics, analytics, and aggregated data ("Service Data"). This data may be used to improve and operate the Services. We will not disclose campaign-specific performance data to third parties in a way that identifies you without your consent, except as required by law or as permitted under the DPA.
7.4. Publisher Consent Obligations:
Publishers are solely responsible for ensuring they have obtained all necessary user consents required by applicable law to permit the collection, use, and sharing of data by Sociogram's script for advertising and targeting purposes.
8. Intellectual Property
8.1. Sociogram's Rights:
Sociogram retains all right, title, and interest in and to the Platform and Services, including all underlying technology and Intellectual Property Rights ("Sociogram IP"). We grant you a limited, non-exclusive, revocable license to use the Services in accordance with this Agreement.
8.2. Campaign Creative Ownership:
You retain ownership of your Campaign Creatives. You grant Sociogram a worldwide, non-exclusive, royalty-free license to use, reproduce, display, and distribute your Campaign Creatives for the purpose of providing the Services.
8.3. Website Content Ownership:
You retain ownership of your Website content.
8.4. Marketing Rights:
You grant Sociogram the right to use your company name, logo, and trademarks in our marketing materials for the purpose of identifying you as a customer. Furthermore, you agree that Sociogram may use anonymized and aggregated data from your Campaigns to create and publish case studies and other promotional content.
9. Confidentiality
Each Party agrees not to disclose the other Party's Confidential Information, except to employees or agents who have a need to know and are bound by confidentiality obligations. This obligation does not apply to information that is publicly known, already in the receiving Party's possession, or required to be disclosed by law.
10. Disclaimer of Warranties
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. SOCIOGRAM DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, NOR DOES IT MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES, INCLUDING ANY GUARANTEE OF CAMPAIGN PERFORMANCE, REVENUE, OR PROFIT.
11. Limitation of Liability
11.1. Exclusion of Consequential Damages:
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING FOR LOSS OF PROFIT, REVENUE, OR DATA) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT.
11.2. Cap on Aggregate Liability:
EXCEPT FOR THE EXCLUDED CLAIMS (AS DEFINED BELOW), EACH PARTY'S TOTAL AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT PAID OR PAYABLE BY THE ADVERTISER TO SOCIOGRAM, OR PAID OR PAYABLE BY SOCIOGRAM TO THE PUBLISHER, IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE THOUSAND U.S. DOLLARS ($1,000).
11.3. Excluded Claims:
"Excluded Claims" means a Party's indemnification obligations under Section 12, any breach of its confidentiality obligations under Section 9, or any infringement of the other Party's Intellectual Property Rights.
12. Indemnification
12.1. User Indemnification:
You agree to defend, indemnify, and hold harmless Sociogram and its affiliates, directors, and employees from and against any and all claims, damages, and expenses arising out of: (a) your breach of this Agreement; (b) your Campaign Creatives or Website content infringing on third-party rights; or (c) your fraudulent activity.
12.2. Sociogram Indemnification:
We agree to defend, indemnify, and hold you harmless from any third-party claim alleging that the Sociogram Platform technology itself, when used as permitted herein, infringes a third party's Intellectual Property Rights.
13. Term and Termination
13.1. Term:
This Agreement will commence upon your use of the Services and continue until terminated.
13.2. Termination Rights:
You may terminate this Agreement at any time by ceasing all use of the Services and deleting your Campaigns and Ad Units. We may suspend or terminate your access to the Services at any time if you are in material breach of this Agreement. Upon termination, you must cease all use of the Services and remit any outstanding payments due.
13.3. Survival:
Sections 1, 2, 6, 7, 8, 9, 10, 11, 12, 13.3, and 14 shall survive any termination of this Agreement.
14. Miscellaneous
14.1. Governing Law and Dispute Resolution:
This Agreement shall be governed by the laws of England. Any dispute shall be resolved through final, binding arbitration in London, as further detailed in the Main Terms.
14.2. Entire Agreement:
This Agreement, together with the Main Terms and Privacy Policy, constitutes the entire agreement between the Parties and supersedes all prior agreements concerning the subject matter herein.
14.3. Assignment:
You may not assign your rights or obligations under this Agreement without our prior written consent. We may assign our rights and obligations without your consent in connection with a merger, acquisition, or sale of all or substantially all of our assets.
14.4. Independent Contractors:
The Parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the Parties.
14.5. Notices:
All notices must be in writing. Notices to you may be sent via email or through in-platform notifications. Notices to Sociogram should be sent to [email protected].