For Advertisers
How do I start advertising on Sociogram?
To begin, connect your crypto wallet to the Sociogram Ads platform. You will then need to fund your dedicated Advertiser Balance by transferring funds from your Main Balance. Once your Advertiser Balance is funded, you can click "Create Campaign" on the dashboard to start the setup process.
How do I create an ad campaign?
The platform provides a 5-step wizard to guide you through creating a campaign:
- Ad Setup: Define your campaign name, ad format (Banner, Icon with Text, or Text Ad), and ad content (headline, description, URL, and CTA).
- Onchain Targeting: Select your target audience based on blockchain data like their active chains, protocol interactions, token holdings, and more.
- Audience Details: Further refine your audience using attributes like wallet age, balance, location, and device type.
- Budget & Bid: Set your daily spending limit, fund your campaign budget, and set your bid (Base CPM).
- Launch: Review the summary and submit your campaign for moderation.
What is onchain targeting?
Onchain targeting is a unique feature of Sociogram Ads that allows you to define your audience based on verifiable blockchain activity. You can target users who have interacted with specific DeFi protocols or smart contracts, called certain types of functions (like "swap" or "mint"), or hold a minimum value of a specific token.